Wednesday, August 12, 2009

Mo Rocca + Ruffeo Hearts Little Snotty + Martha Stewart = DIY Awesomeness!

Mo Rocca [one of my favorite comedians] endeavors to sew a hoodie from scratch with the aid of Ruffeo Hearts Little Snotty [one of my favorite Etsy sellers] on his quest to discover the underground DIY revolution. After the adventure of a lifetime, Mo Rocca goes on the Martha Stewart Show to show off his handiwork.

I think it's awesome that this video shows the intersection of three different facets of the DIY movementthe "house wives", the hipster youth and the entrepreneurs. Although each group has different motivations as to "Why DIY?" they certainly are all undeserved demographics in mass consumerism culture. With that said, I think it's quite fitting that they've each found their niche, and each other, in the DIY world. This video is just a tantalizing sneak peak of what's yet to come.